Saturday, July 25, 2009

The Power of Tweeting

I just finished reading Joel Comm's Twitter Power. I picked this book up to have some insight into how candidates and officeholders can use Twitter.

I've used Twitter anonymously for a while (in my own name, not so long), and while looking at some candidate/officeholder Twitter feeds, it seems as though they have Twitter because someone told them to they needed it, but didn't bother to tell them how to use it, or more importantly, how to use it effectively.

In Twitter Power, the opening chapters provide a basic introduction to Twitter: what is Twitter, how to sign up, formatting your profile (this is important and should not be taken lightly), etc. Some of the most useful chapters for working on a campaign, or in an office, are Chapter 4 on building a following, Chapter 6 on connecting to customers (or voters) and Chapter 8 on building your brand (which is essentially a combination of the preceding chapters). The last few chapters are pretty repetitive - covering and summarizing information already covered earlier in the book - and Chapter 14 is a list of "power" Twitterers, so unless you really need to follow MC Hammer, I wouldn't worry about reading that one.

There's a lot of useful information about applications connected to Twitter, which can make it less user intensive (meaning you don't have to keep someone on Twitter call to update your feed or respond to tweets), and how it interacts with other forms of social media, such as Facebook and MySpace, which is helpful as more and more candidates join social media sites.

Here are some candidates in Texas who are using Twitter:
If you want to know more about how Twitter (or any social media for that matter) can help you, I'll be glad to let you know what I've learned in my political experiences. Just leave me a comment here.

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